Sell Your Home · St. George, UT
Why sellers list with Genuine.
We help St. George and Southern Utah sellers walk away with more. Honest pricing, in-house photo and video, marketing that works online and door to door, and a team that tells you the truth about your home.
What You Get
Everything it takes to sell your home, under one roof.
No piecing together vendors. No guessing what's included. Here's what comes with every Genuine listing.
Pricing built on data
Recent comparable sales, active competition, and our home pricing model, set around your goals and your timeline. Not a number picked to win the listing.
A luxury mindset at every price
A starter condo or a multimillion-dollar estate, every listing gets the luxury treatment, starting with photo and video from our own in-house videographer and photographer.
Dynamic remarketing
Ever search for something and then see ads for it everywhere? We do that for your home, putting it back in front of buyers who've already looked at homes like it.
We still work it old school
Door knocking your neighbors, mailers, open houses, and calling the agents who have buyers right now. Relationships still sell homes.
A dedicated listing coordinator
Someone whose whole job is your listing: prep, paperwork, scheduling, and deadlines. Plus our Client Portal, a pizza tracker for your sale.
More MLSs, no extra cost
Your home goes on the MLS in Southern Utah and Northern Utah, plus three other states where buyers moving here are searching. Included at no additional cost.
How We Sell Your Home
Five steps. No surprises.
Every listing appointment follows the same plan, so you know exactly what we'll do before you sign anything.
- 01Purpose
Your why
Where you're headed next, when you need to be there, and what you need to walk away with. Everything else gets built around that.
- 02Product
Your home
We walk it with you and tell you what's worth fixing, what isn't, and how to show it at its best. Honest, not polite.
- 03Price
Your pricing strategy
We show you the comps and the competition, then set a strategy designed to drive showings and offers, not to sit.
- 04Promotion
Your marketing
Photo and video, MLSs in Utah and three other states, dynamic remarketing, open houses, door knocking, mailers, and direct outreach to agents with active buyers.
- 05Plan
Your timeline, in writing
Launch date, showing plan, and what it costs, all upfront. Then we negotiate hard and manage every deadline to the closing table.
The Genuine Standard
Genuine isn't just the name on the door.
It's the standard every conversation gets held to. Here's what that means when you list with us.
We tell you the truth about your home and your offers, even when it costs us the deal. A short-term loss beats a seller who feels misled.
JD Reese · Founder & CEO
Your bottom line first
Every decision starts with what puts more in your pocket. If it's good for us but not you, it's not on the table.
We take homes that will sell
We won't overprice your home to win the listing. If we can't get it sold, we'll tell you why and what would change that.
We own it, out loud
Our numbers, our mistakes, and our word. If something goes sideways, you hear it from us first.
You'll never chase us
You'll hear from us at least once a week: how many views, how many showings, and what buyers are saying. Plus the Client Portal, open 24/7.
Two Ways to Sell
Top dollar or fast and easy. You choose.
Most sellers get the most by listing on the open market. Some need speed and certainty more. We'll show you both numbers, honestly, side by side.
List on the open market
Full exposure to every buyer and agent in Southern Utah, built to get you the highest price the market will pay.
- Data-driven pricing strategy
- In-house photo and video
- Listed on MLSs in Utah plus three other states
- Dynamic remarketing ads
- Open houses, door knocking, and mailers
- Weekly updates on views, showings, and feedback
- Dedicated listing coordinator and Client Portal
Take an instant cash offer
Skip the prep and the showings. Pick your closing date and move on your schedule.
- Close in as little as 8 days
- No showings or open houses
- No repairs or cleaning
- Compared side by side with listing
What's included when I list my home with The Genuine Group?
Pricing strategy built on recent comparable sales, professional photo and video from our in-house team, MLS listings in Southern Utah, Northern Utah, and three other states, dynamic remarketing ads, open houses, door knocking, mailers, agent-to-agent outreach, a dedicated listing coordinator, weekly updates, and our Client Portal so you always know where your sale stands.
Do you charge extra for listing photos and video?
No. Our in-house videographer and photographer shoot every listing as part of our service. We'll show you the full plan and what it costs, in writing, before you sign.
Can I see your marketing plan before I sign a listing agreement?
Yes. At your listing appointment we walk through the price, the prep, the marketing, and the timeline, and we show you upfront exactly what we'll do and what it costs. Book an appointment.
How often will you update me while my home is listed?
At least once a week while your home is on the market. You'll hear how many views your listing is getting, how many showings we've had, and what buyers are saying. You can also check our Client Portal anytime.
Will you tell me if my price is too high?
Yes. We'll tell you the truth about your home and your price, even when it isn't what you want to hear. An overpriced home sits, and sitting costs you money.
What if I need to sell fast?
Ask about our instant cash offer. It can close in as little as 8 days with no showings, no open houses, and no repairs. We'll put it side by side with an open-market plan so you can choose.
Can you help me sell my home and buy my next one?
Yes. One team handles both, so the timing of your sale and your next purchase lines up. Contact our team to plan it out.
Do you list luxury homes in St. George?
Yes. Our team has closed hundreds of luxury transactions across Southern Utah, and luxury branding, video, and remarketing are built into how we market every listing.
Don't take our word for it.
Hear it from the sellers we've helped across Southern Utah, in their own words on Google.
Genuinely Good Real Estate
Ready to see your number?
Book a listing appointment and we'll show you upfront exactly what we'll do, what it costs, and what your home should sell for.
The Genuine Group · Brokered by Red Rock Real Estate · 350 E 600 S, St. George, UT 84770 · (435) 375-4452 · [email protected] · Equal Housing Opportunity · #STAYGENUINE
