Real estate, done the Genuine way.
We built Genuine Group to be the team we always wished we could join: full support, real mentorship, and none of the corporate noise. If you're ready to stop guessing and start closing, let's talk.
Everything you need. Nothing you don't.
Most agents spend half their income rebuilding what we already hand you on day one. Here's what's waiting for you at Genuine.
Resources & tools
A full-time videographer/photographer and a full-time transaction coordinator are already on staff. You'll be trained on the same software our top agents use, including automated email, AI follow-up, and automatic home valuations.
Mentoring & coaching
We track what's actually working, calls, texts, and emails, and review it with you weekly, monthly, and quarterly. Accountability sessions and real goal-setting, not a once-a-year pep talk.
Fast onboarding
Our three-week onboarding process is built to get you up to speed and producing fast, not buried in orientation paperwork for a month.
Sphere mastery
We'll show you how to turn the people who already know and trust you, friends, family, and acquaintances, into real deals, and how to keep delivering value to them long after closing.
Weekly training
Daily roleplay and weekly training on marketing, lead conversion, market trends, industry tools, and negotiation. Skill-building never stops here.
Marketing & branding
Headshots, business cards, listing materials, flyers, and social support are handled for you, so your name and the Genuine brand show up looking sharp everywhere.
Splits that scale with you
The more of your own business you bring in, the more of every deal you keep. Our comp structure is built to reward growth, not cap it, ask us how it actually works.
No glass ceiling
Every agent starts on the same path, and there's a real track above it: mentor other agents, then grow into a Senior Partnership with hired support, priority leads, and a seat at the table.
Unmatched culture
We're not stuffy, and we're not doing real estate like anyone else in St. George. Five years in, that's exactly why we're one of the fastest-growing teams in the area, and we're just getting started.
Stop paying out of pocket for things a team should provide.
Every agent on our team gets the same standing support, no matter how new you are.
- ✓Technology and CRM, set up and maintained for you
- ✓Real lead flow, not a cold call list
- ✓Daily accountability, not radio silence until renewal
- ✓Full transaction management and a dedicated TC
- ✓Office space in Washington County
- ✓Open house and for-sale signage, printed and ready
Training that actually turns into closings.
Every agent works through our structured curriculum, built around mindset, prospecting, listing appointments, and long-term follow-through.
Mindset & value
Set 7 personal and business goals and build the foundation everything else stacks on.
Prospecting & listings
Farming, networking, and the 5 P's of a winning listing appointment: Purpose, Product, Price, Promotion, Plan.
Systems & time
Build your ideal schedule, then layer in email templates, drip campaigns, and advanced prospecting.
Review & momentum
A full review plus a month of weekly management check-ins, so what you learned actually sticks.
"Quality surpasses ego. Knowledge triumphs bravado."
Less corporate. More connected.
Genuine isn't a family, it's a team, and we treat it like one: high energy, direct feedback, and everybody pulling for everybody else's business to grow.
Vision
We build for where Genuine is going, not where it already stands.
Leadership
If you want the standard raised, you raise yours first.
Honesty
We tell clients the truth, even when it costs us the deal.
Relationships
A transaction ends. The relationship doesn't.
Client Needs First
If it's not good for the client, it's not on the table.
Accountability
We own our numbers and our word, out loud, in front of the team.
Hey, I'm JD.
I started Genuine Group in 2021 because I wanted to build something better than the typical real estate team, more genuine, more direct, and actually built around the agents doing the work.
If you're driven, coachable, and ready to put in the work, I want to talk to you. Reach out directly, no gatekeepers.
Ready when you are.
Book a time on JD's calendar, or call direct.
